Editorial draft — method and structure only. Not a live customer case.

Proof pattern

When a chatbot is the wrong first AI investment

A decision note. If the site cannot state the offer, a bot will only scale the confusion.

Casimir de Bonneval · Founder

We will not install a chatbot on a site that cannot answer what you sell, where you work, and how to book or call. If the pain is missed follow-up after a form, that is usually automation, not a talking widget.

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