Editorial draft — method and structure only. Not a live customer case.
First-party notes, not borrowed rankings
Long-form pages we can stand behind: measurement patterns, checklists, and decision notes. Drafts are labelled. Client outcomes are not invented here.
Notes & proof patterns
Draft
A website brief that actually converts (and what we refuse to invent)
The questions we ask before drawing a homepage. Useful if you are briefing us, or briefing anyone else.
Draft
Internal links that help a local business site rank for the right page
Why service URLs, the work page, and the resource hub should point at each other on purpose.
Draft
Google Business Profile checklist for French local businesses
The fields we actually check before talking about reviews or citations. Long-tail, practical, no score inflation.
Draft
Voice agent or phone tree: a plain comparison
What a voice agent is allowed to do in our scoping, versus a classic menu. No call-center theatre.
Draft
When a chatbot is the wrong first AI investment
A decision note. If the site cannot state the offer, a bot will only scale the confusion.
Draft
How we measure local visibility (before we claim a result)
A first-party proof pattern: the queries, devices, and time windows we use. This is a method note, not a client case study.
SEO case-study templates
Empty on purpose until we have measured work. The templates are public so the method can be linked before the result exists.